Your business isn't broken.
You just built it in the wrong order.
I work with founders and consultants who are stuck at a ceiling. I crack their market's language, build 40 assets, and distribute content across every surface their audience touches. Strategy, content, and AI — in the right order.
The Problem
Most businesses fail not because
the product is bad.
They fail because they did things in the wrong order.
They build a course before they know who it's for. Run ads before they have an offer that converts. Hire a team before they have a sales process. Post content before they know what they're selling. Then they run out of money, lose motivation, and wonder why it didn't work for them.
Course before niche
Built a product nobody was waiting for (M before N)
Ads before offer
Ran paid traffic to something that didn't convert (A before T)
Price by gut feeling
Charged what felt comfortable, not what the market pays
Content with no thesis
Posted for months without a message that sells anything
Hired before sales worked
Built a team around a broken revenue engine
Changed niches every 8 weeks
Restarted the clock every time momentum was building
I've made every single one of these. Multiple times. Don't be like younger me.
Why Listen To Me
I've built this
from the inside out.
Scaled BNBFormula from $800K to $5M+/mo
Not by getting lucky. By fixing the revenue equation — niche, transformation, sales system, mechanism — in the right order. That playbook is the foundation of everything I build now.
Grew a real estate brokerage from 36 deals to 250+
Built the sales infrastructure from scratch. Scripts, tracking, CRM, onboarding. Same framework. Different industry. The equation doesn't care what business you're in.
Currently building a sales team for a merchant bank
Strategy, process, scripts, team structure. Real businesses with real revenue stakes. The NTPMAA framework works across every industry because the variables are universal.
Trained by the people who wrote the playbook
Nick Kozmin's scientific selling methodology. Alan Sultanic's funnel architecture. Jeremy Haynes' direct response and ops. Alex Hormozi's offer mechanics. I've been in the rooms.
Blue Knights DCI — Center Snare
World-class performance under pressure. Drumline taught me one thing that business confirmed: discipline is doing the right things in the right order, especially when you don't feel like it.
The Framework
The Alchemy Equation
Every business on earth is a function of six variables. Amazon, your agency, the merchant bank I'm working with right now — same equation, different inputs. The order is not optional. The second A (Automation) is the force multiplier. Don't touch it until the first five are solved.
BUSINESS = f ( N, T, P, M, A, A )
The order is not optional. These variables have dependencies. You can't price before you know the transformation. You can't build the mechanism before you know your price. You can't run profitable access — ads, outbound, content — before you know your margins.
Most businesses are stuck because they're at A (access) before solving N and T. Every dollar spent on ads is wasted. Every piece of content misses. Every sales call is harder than it should be.
Four places businesses break.
The old way vs. the new way.
Building the Business
The Old Way
Random. Course before niche. Ads before offer. Team before process. Hustle over system.
The New Way
NTPMAA order. Niche locked first. Everything downstream builds on what's upstream. Validated before built.
“If your niche isn't specific, your transformation is vague. If your transformation is vague, your copy doesn't convert. If your copy doesn't convert, no amount of ad spend saves you.”
Sales Process
The Old Way
Winging every call. No script. No CRM. No objection framework. Close rate is a mystery.
The New Way
Discovery script derived from your niche's actual language. Objections mapped before they surface. Pipeline tracked from day one.
“Sales calls are won or lost in the first 90 seconds. Most founders improvise because they never wrote the script. That's the gap.”
Marketing & Content
The Old Way
Posting daily hoping someone buys. Running ads without knowing unit economics. Cold emails that don't land.
The New Way
Every piece of copy traces back to real Voice-of-Customer research. Targeted outbound with a specific thesis. Numbers known before a dollar is spent.
“Content without a thesis is noise. You're not building an audience — you're logging hours with no return.”
Operations & Delivery
The Old Way
Founder doing everything. Follow-up, scheduling, invoicing, reporting, admin. You ARE the business.
The New Way
AI handles 80% of routine operations. You handle strategy and relationships. The business runs whether you're working or not.
“If your business stops when you stop, you don't have a business. You have a job with extra steps and no HR department.”
The Mechanism
The NTPMAA Growth Engine
A complete build — strategy, copy, sales infrastructure, and AI automation — in the exact right order. 30-40 client-ready deliverables. You walk away with a machine, not a deck.
Diagnose
60-min discovery. Simply Scale AI researches your market, competitors, and positioning. You get a Strategic Brief showing exactly where your business is broken in the NTPMAA framework — and what to fix first.
Architect
Fill the NTPMAA On Rails workbook — all five variables, locked in. Niche validated. Transformation tested. Price built on value, not gut feel. Mechanism designed to hit your contribution margins.
Build
30–40 client-ready documents produced. Sales letter. VSL script. Discovery script. Cold email sequences. LinkedIn outreach. Booking page copy. Nurture emails. Website live. Ghosty reviews and sharpens everything.
Automate
AI Sales Person deployed — outbound, follow-up, booking. AI Marketing Team running content and email. AI Operations handling reporting, CRM, and admin. 80% of ops on systems. 20% on you.
Launch & Scale
Outbound live. Content engine running. Ads launched if applicable. Sales calls begin — Ghosty coaches or closes first calls with you. Weekly optimization. Revenue tracking from day one.
How We Work Together
Start where you are.
Every engagement starts with a free call. From there, pick the level that matches where you are and what you need built.
Consultation
$250
60-minute deep dive. Find the exact variable breaking your business.
- ✦60-min 1:1 with Ghosty
- ✦Full NTPMAA diagnostic
- ✦Prioritized action plan
- ✦Recording included
The Build
$2,500
Pick the deliverable. We build it. Sales letter, scripts, emails, funnels.
- ✦1-3 deliverables built
- ✦In your voice, your market
- ✦7-10 day turnaround
- ✦Revisions included
Ebonixxxx
$10,000
We crack your market's language, build 40 assets, and install the full machine.
- ✦Crack the Ebonics
- ✦40 content assets produced
- ✦Full NTPMAA install
- ✦Website + funnel deployed
Webb 12
$60,000
Ebonixxxx + 1,000+ AISEO pages. Content multiplication across all 4 webs.
- ✦Everything in Ebonixxxx
- ✦1,000+ AISEO pages
- ✦AI search domination
- ✦Content multiplication engine
Book Your Free
Discovery Call
Here's what happens: you tell me where you are in the equation. I tell you exactly where it's broken and why. We build your custom action plan — what to fix, in what order, to hit your next revenue milestone.
No pitch unless it makes sense. If the answer is “go do this yourself,” I'll tell you that.
Questions